How to Use Neuroscience to Boost Sales

Scientists have recently uncovered information about the brain that provides a keen advantage to communicators. In 2011, the Advertising Research Foundation used insights from neuroscience research to create a major shift in how we think about advertising. By measuring brain waves, sweat and heart rates, and eye movements, they were able to determine the typeContinue reading “How to Use Neuroscience to Boost Sales”

10 Secrets to Working the Room like a Sales Pro

Not everyone gets excited about business mixers, but they’re an excellent way to make new contacts and start valuable relationships. Pretend you’re the host of the event. Introduce yourself to others and introduce the people you’re speaking with to others. Make meaningful connections. Memorable, authentic connections are the key to making relationships that last. TryContinue reading “10 Secrets to Working the Room like a Sales Pro”