The Secret Combination to Unlock the Power of Your Billboard is 3-9-1

  Get more results with your billboards by following 3-9-1: 3 seconds 9 words 1 primary graphic   3 seconds   You only get about 3 seconds to communicate your message, so it’s important to be sure that your images, wording, and placement all align perfectly.   Simple is better.   Simple gets read.   SimpleContinue reading “The Secret Combination to Unlock the Power of Your Billboard is 3-9-1”

How to Use Neuroscience to Boost Sales

Scientists have recently uncovered information about the brain that provides a keen advantage to communicators. In 2011, the Advertising Research Foundation used insights from neuroscience research to create a major shift in how we think about advertising. By measuring brain waves, sweat and heart rates, and eye movements, they were able to determine the typeContinue reading “How to Use Neuroscience to Boost Sales”

10 Secrets to Working the Room like a Sales Pro

Not everyone gets excited about business mixers, but they’re an excellent way to make new contacts and start valuable relationships. Pretend you’re the host of the event. Introduce yourself to others and introduce the people you’re speaking with to others. Make meaningful connections. Memorable, authentic connections are the key to making relationships that last. TryContinue reading “10 Secrets to Working the Room like a Sales Pro”

3 Must-Haves for Risk Communication Situations

Whenever one of your audiences perceives that they may be losing something, you’re in a Risk Communication situation.  Emotions run high and things happen quickly. Pre-planning beforehand can make all the difference (and save you a lot of stress). 1) Quick Start Guide Knowing what needs to be done first is essential. Create a 1-pageContinue reading “3 Must-Haves for Risk Communication Situations”

When is 2-way communication necessary with employees?

For NEW information, it’s best to use 2-way communication first. This allows for feedback, dialogue, and immediate clarification if the information is misunderstood. And if your message might be perceived as “bad” news, it’s absolutely critical that you use 2-way communication to announce it. Examples of 2 way communication: town halls, staff meetings, huddles, one-on-oneContinue reading “When is 2-way communication necessary with employees?”

Media Relations: Getting Senior Leaders to Talk

It’s natural for senior leaders to clam up when faced with a Risk Communication situation. Here are some tips to help them open up. 1) Know the Concerns After you’ve identified who will influence the decision to communicate, understand that what’s going through his/her mind at that moment. Denial is a natural human reaction duringContinue reading “Media Relations: Getting Senior Leaders to Talk”

What is the winning combination?

When you blend effective marketing with effective leadership, you have the winning combination for business success — no matter how you define success. A taste of what you’ll find here: creating a culture of performance tips for working with the media communicating change to your employees how to create a crisis comm quick start guide conflictContinue reading “What is the winning combination?”