Whenever one of your audiences perceives that they may be losing something, you’re in a Risk Communication situation. Emotions run high and things happen quickly. Pre-planning beforehand can make all the difference (and save you a lot of stress). 1) Quick Start Guide Knowing what needs to be done first is essential. Create a 1-pageContinue reading “3 Must-Haves for Risk Communication Situations”
Tag Archives: media relations
Media Relations: Getting Senior Leaders to Talk
It’s natural for senior leaders to clam up when faced with a Risk Communication situation. Here are some tips to help them open up. 1) Know the Concerns After you’ve identified who will influence the decision to communicate, understand that what’s going through his/her mind at that moment. Denial is a natural human reaction duringContinue reading “Media Relations: Getting Senior Leaders to Talk”
UNBEATABLE RESULTS 