For most people, the fun part of marketing is designing the creative – finding just the right imagery, colors, and tagline. But for your creative to truly make the impact you’re looking for, it’s best to start with a foundation in research. That’s how you increase your chances of having the WOW! Factor inContinue reading “4 Components of a Successful Marketing Plan”
Tag Archives: marketing
The Secret Combination to Unlock the Power of Your Billboard is 3-9-1
Get more results with your billboards by following 3-9-1: 3 seconds 9 words 1 primary graphic 3 seconds You only get about 3 seconds to communicate your message, so it’s important to be sure that your images, wording, and placement all align perfectly. Simple is better. Simple gets read. SimpleContinue reading “The Secret Combination to Unlock the Power of Your Billboard is 3-9-1”
How to Use Neuroscience to Boost Sales
Scientists have recently uncovered information about the brain that provides a keen advantage to communicators. In 2011, the Advertising Research Foundation used insights from neuroscience research to create a major shift in how we think about advertising. By measuring brain waves, sweat and heart rates, and eye movements, they were able to determine the typeContinue reading “How to Use Neuroscience to Boost Sales”
10 Secrets to Working the Room like a Sales Pro
Not everyone gets excited about business mixers, but they’re an excellent way to make new contacts and start valuable relationships. Pretend you’re the host of the event. Introduce yourself to others and introduce the people you’re speaking with to others. Make meaningful connections. Memorable, authentic connections are the key to making relationships that last. TryContinue reading “10 Secrets to Working the Room like a Sales Pro”
Basic Marketing Checklist
The product / service adds genuine value to the intended customer The length of message is appropriate for the medium used The ad copy is easily understood All claims are truthful and accurate
What is the winning combination?
When you blend effective marketing with effective leadership, you have the winning combination for business success — no matter how you define success. A taste of what you’ll find here: creating a culture of performance tips for working with the media communicating change to your employees how to create a crisis comm quick start guide conflictContinue reading “What is the winning combination?”
UNBEATABLE RESULTS 