How to Make Your Company Irresistible to Ideal Candidates

Using job seeker insight to produce powerful recruitment marketing As the race to win top talent intensifies, the importance of understanding how to command the attention of ideal candidates has become a mission-critical priority. The secret to determining those compelling recruitment messages lies within the process candidates use to make the decision to pursue aContinue reading “How to Make Your Company Irresistible to Ideal Candidates”

Comms Not Getting Through? Keys to Crafting Content That Captures Attention

It’s a familiar but frustrating scene for internal communicators: We invest countless hours researching, writing, revising and posting content, but employees don’t seem to be receiving the message. So what’s going on? Why isn’t the content getting through? To find the answer, I gathered input from more than 3,000 employees spanning multiple industries, job typesContinue reading “Comms Not Getting Through? Keys to Crafting Content That Captures Attention”

Unlocking the Secret to Recruiting Top Talent

How to leverage your employer brand as a powerful recruitment strategy It takes a specific type of person to succeed – to thrive – inside your company, doesn’t it? Beyond the basic qualifications to do the job, it’s those intangible personality traits that make the biggest difference. And when you meet the candidates who fitContinue reading “Unlocking the Secret to Recruiting Top Talent”

Using Change Communication to Lift Employee Engagement

Making a major transition? This is the perfect opportunity to influence employees’ attitudes and productivity Announcing a major change at the same time a company is trying to lift lagging employee engagement scores can seem like an impossible task for internal communication teams. Yet, that’s exactly the challenge many communicators are facing. Change is constantContinue reading “Using Change Communication to Lift Employee Engagement”

Which 2 things are required for communication to work?

Whether you’re trying to convey a message to your spouse, your kids, your co-workers, your customers, or a room full of strangers, communication requires two things in order to be successful: 1 – Our message must REACH the intended recipient(s) For our signal to make its way to the person or people we want toContinue reading “Which 2 things are required for communication to work?”

Three Tips to Boost Effectiveness of an Internal Communication Audit

With the right insight, you can upgrade employee communication to ignite engagement and drive business results. In recent years, the practice of internal communication has transformed rapidly. Technology has evolved. Content priorities have shifted. Audiences have become more distinct and complex.   And there’s more pressure than ever before to show tangible business results. This hasContinue reading “Three Tips to Boost Effectiveness of an Internal Communication Audit”

Easing Nervous Energy: Tips for Speaking to Large Groups

It’s natural to experience some level of anxiety before presenting. Here’s how you to use that energy to your advantage: Find a quiet space – We speak best when we harness our anxiety and/or excitement, so find a quiet area where you can be alone to focus for a few minutes. Help your brain focusContinue reading “Easing Nervous Energy: Tips for Speaking to Large Groups”

Measuring the Business Impact of Your Internal Communication Program

Successful organizations measure internal communication programs using strategic business goals. Thanks to a growing number of tools and resources, communicators have access to more data than ever before, yet it can still be difficult to determine if the right things are being measured. To get an accurate assessment of the effectiveness of an internal communicationContinue reading “Measuring the Business Impact of Your Internal Communication Program”

Leveraging Employer Brand as a Recruitment Strategy

First published here: Tips and benefits for leveraging workforce planning that attracts candidates uniquely qualified to help your organization succeed In an era of unprecedented transformation, competition and uncertainty throughout the healthcare industry, a strong talent acquisition strategy has become essential. By starting with a solid understanding of business goals and clarity around theContinue reading “Leveraging Employer Brand as a Recruitment Strategy”