For most people, the fun part of marketing is designing the creative – finding just the right imagery, colors, and tagline. But for your creative to truly make the impact you’re looking for, it’s best to start with a foundation in research. That’s how you increase your chances of having the WOW! Factor inContinue reading “4 Components of a Successful Marketing Plan”
Category Archives: marketing
The Secret Combination to Unlock the Power of Your Billboard is 3-9-1
Get more results with your billboards by following 3-9-1: 3 seconds 9 words 1 primary graphic 3 seconds You only get about 3 seconds to communicate your message, so it’s important to be sure that your images, wording, and placement all align perfectly. Simple is better. Simple gets read. SimpleContinue reading “The Secret Combination to Unlock the Power of Your Billboard is 3-9-1”
How to Use Neuroscience to Boost Sales
Scientists have recently uncovered information about the brain that provides a keen advantage to communicators. In 2011, the Advertising Research Foundation used insights from neuroscience research to create a major shift in how we think about advertising. By measuring brain waves, sweat and heart rates, and eye movements, they were able to determine the typeContinue reading “How to Use Neuroscience to Boost Sales”
10 Secrets to Working the Room like a Sales Pro
Not everyone gets excited about business mixers, but they’re an excellent way to make new contacts and start valuable relationships. Pretend you’re the host of the event. Introduce yourself to others and introduce the people you’re speaking with to others. Make meaningful connections. Memorable, authentic connections are the key to making relationships that last. TryContinue reading “10 Secrets to Working the Room like a Sales Pro”
Too many sponsorship requests? 4 questions to simplify the decision.
Most businesses receive a lot requests to be a sponsor for an event. So how do you choose which you should do and which you should politely decline? The key is to have a decision process aligned with your business goals. Over the years, I’ve been on both sides of this process. Today, I receiveContinue reading “Too many sponsorship requests? 4 questions to simplify the decision.”
3 Steps for Creating a Brand that Boosts Sales
Why do some brands fail while others flourish? And how can you make sure that your brand helps your business grow? Let’s start first with “brand” – what is it? Is it the logo? Well, technically, yes, but that is only a small part. Your brand is your customers’ experience when they interact withContinue reading “3 Steps for Creating a Brand that Boosts Sales”
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