4 Components of a Successful Marketing Plan

  For most people, the fun part of marketing is designing the creative – finding just the right imagery, colors, and tagline. But for your creative to truly make the impact you’re looking for, it’s best to start with a foundation in research. That’s how you increase your chances of having the WOW! Factor inContinue reading “4 Components of a Successful Marketing Plan”

5 Tips to Handle a Tough Boss

Since the release of 5 Conversations to Help a Struggling Employee, I’ve received questions about how to manage in the other direction. How do I manage a boss who seems to be struggling?   Here are 5 tips to help navigate that situation.   Determine communication style   Look for the person’s style of communicating. Do theyContinue reading “5 Tips to Handle a Tough Boss”

How to Use Neuroscience to Boost Sales

Scientists have recently uncovered information about the brain that provides a keen advantage to communicators. In 2011, the Advertising Research Foundation used insights from neuroscience research to create a major shift in how we think about advertising. By measuring brain waves, sweat and heart rates, and eye movements, they were able to determine the typeContinue reading “How to Use Neuroscience to Boost Sales”

10 Secrets to Working the Room like a Sales Pro

Not everyone gets excited about business mixers, but they’re an excellent way to make new contacts and start valuable relationships. Pretend you’re the host of the event. Introduce yourself to others and introduce the people you’re speaking with to others. Make meaningful connections. Memorable, authentic connections are the key to making relationships that last. TryContinue reading “10 Secrets to Working the Room like a Sales Pro”

5 conversations to help a struggling employee

  Sometimes our employees struggle to perform at the level we need them to.  Sometimes, we can help.  Sometimes, we can’t. Here are 5 conversations to help you tell the difference. Conversation #1: Clarify expectations Once you notice a problem, don’t let it go too long before you talk about it with your employee.  ClarifyContinue reading “5 conversations to help a struggling employee”

Low employee comm scores? Here are 4 root causes.

Your employee engagement survey indicated your company isn’t communicating enough. You feel like you’re communicating, so why aren’t employees feeling the same way? Are you left wondering if you should email more often, start a newsletter, or post more news to the intranet? In most cases when employee or culture surveys indicate “poor communication,” it’sContinue reading “Low employee comm scores? Here are 4 root causes.”

12 ways you can influence culture

You make decisions every day that contribute to the development of your company’s culture. Here are 12 ways to ensure that your company’s actions are aligned with the culture you want to create. Values – This is the place to start. Values guide the way for what you want your culture to be. Define each value by listing specific behaviors thatContinue reading “12 ways you can influence culture”

5 Steps to Establish a Culture Program

In July, we talked about Establishing a Culture of Performance. Since then, we’ve been asked for the key steps to truly affect change within an organization. Once we know where we want to go and who we want to be, how do we deliberately set out to get there? Here are the 5 steps toContinue reading “5 Steps to Establish a Culture Program”

3 Steps for Creating a Brand that Boosts Sales

  Why do some brands fail while others flourish?  And how can you make sure that your brand helps your business grow? Let’s start first with “brand” – what is it? Is it the logo? Well, technically, yes, but that is only a small part. Your brand is your customers’ experience when they interact withContinue reading “3 Steps for Creating a Brand that Boosts Sales”

10 Tips for Working with the Media

A pit that sits in the bottom of your stomach. The thumping beat of your heart pounding in your chest. Beads of perspiration forming above your brow. Is that what you experienced before your last media interview? Don’t sweat it. Being nervous is understandable. The media is one of the most powerful ways to communicateContinue reading “10 Tips for Working with the Media”