Which 2 things are required for communication to work?

Whether you’re trying to convey a message to your spouse, your kids, your co-workers, your customers, or a room full of strangers, communication requires two things in order to be successful: 1 – Our message must REACH the intended recipient(s) For our signal to make its way to the person or people we want toContinue reading “Which 2 things are required for communication to work?”

A Fascinating Twist on Perception and Clarity

He’s always been an insightful child, so I shouldn’t have been surprised when I read the quote in my 16-year-old’s English paper. The assignment asked students to describe their life philosophy, and Tommy wrote the paper about perspective. But it wasn’t at all what I expected to read. I thought I’d see something akin toContinue reading “A Fascinating Twist on Perception and Clarity”

Measuring the Business Impact of Your Internal Communication Program

Successful organizations measure internal communication programs using strategic business goals. Thanks to a growing number of tools and resources, communicators have access to more data than ever before, yet it can still be difficult to determine if the right things are being measured. To get an accurate assessment of the effectiveness of an internal communicationContinue reading “Measuring the Business Impact of Your Internal Communication Program”

Meaningful Experiences Shape Attitudes

Interactions that reach employees on an emotional level can accelerate engagement. High-performance cultures do not get that way by chance. They are built strategically and methodically through well-choreographed experiences that cultivate employee engagement. Every experience that employees have with their company contributes to their beliefs about the organization. These beliefs influence how they think andContinue reading “Meaningful Experiences Shape Attitudes”

Why You Should Think of Culture like an Ecosystem

Companies with high-performance cultures have discovered the power of a holistic approach. In high school biology class, we were taught that an ecosystem is a complex community of living things that interact with one another and with the environment around them. Each component of the system is interconnected and has a role in influencing theContinue reading “Why You Should Think of Culture like an Ecosystem”

How to Get Your Employees on Board with Change

First published by Training Magazine: https://trainingmag.com/how-get-your-employees-board-change 8 must-haves for your change communication program to evolve employee perceptions. Jessica Walter, MS, APR, Account Strategist, Internal Communication, JPL One of the most significant causes of stress for leadership during any significant organizational change is maintaining the confidence and positivity of employees. Mergers, acquisitions, shifts in leadership, relocation—you nameContinue reading “How to Get Your Employees on Board with Change”

Leveraging Employer Brand as a Recruitment Strategy

First published here: http://www.beckershospitalreview.com/human-capital-and-risk/the-best-recruitment-strategy-creating-an-employer-brand.html Tips and benefits for leveraging workforce planning that attracts candidates uniquely qualified to help your organization succeed In an era of unprecedented transformation, competition and uncertainty throughout the healthcare industry, a strong talent acquisition strategy has become essential. By starting with a solid understanding of business goals and clarity around theContinue reading “Leveraging Employer Brand as a Recruitment Strategy”

4 Components of a Successful Marketing Plan

  For most people, the fun part of marketing is designing the creative – finding just the right imagery, colors, and tagline. But for your creative to truly make the impact you’re looking for, it’s best to start with a foundation in research. That’s how you increase your chances of having the WOW! Factor inContinue reading “4 Components of a Successful Marketing Plan”

5 Tips to Handle a Tough Boss

Since the release of 5 Conversations to Help a Struggling Employee, I’ve received questions about how to manage in the other direction. How do I manage a boss who seems to be struggling?   Here are 5 tips to help navigate that situation.   Determine communication style   Look for the person’s style of communicating. Do theyContinue reading “5 Tips to Handle a Tough Boss”

How to Use Neuroscience to Boost Sales

Scientists have recently uncovered information about the brain that provides a keen advantage to communicators. In 2011, the Advertising Research Foundation used insights from neuroscience research to create a major shift in how we think about advertising. By measuring brain waves, sweat and heart rates, and eye movements, they were able to determine the typeContinue reading “How to Use Neuroscience to Boost Sales”