12 ways you can influence culture

You make decisions every day that contribute to the development of your company’s culture. Here are 12 ways to ensure that your company’s actions are aligned with the culture you want to create. Values – This is the place to start. Values guide the way for what you want your culture to be. Define each value by listing specific behaviors thatContinue reading “12 ways you can influence culture”

5 Steps to Establish a Culture Program

In July, we talked about Establishing a Culture of Performance. Since then, we’ve been asked for the key steps to truly affect change within an organization. Once we know where we want to go and who we want to be, how do we deliberately set out to get there? Here are the 5 steps toContinue reading “5 Steps to Establish a Culture Program”

3 Must-Haves for Risk Communication Situations

Whenever one of your audiences perceives that they may be losing something, you’re in a Risk Communication situation.  Emotions run high and things happen quickly. Pre-planning beforehand can make all the difference (and save you a lot of stress). 1) Quick Start Guide Knowing what needs to be done first is essential. Create a 1-pageContinue reading “3 Must-Haves for Risk Communication Situations”

3 Steps for Creating a Brand that Boosts Sales

  Why do some brands fail while others flourish?  And how can you make sure that your brand helps your business grow? Let’s start first with “brand” – what is it? Is it the logo? Well, technically, yes, but that is only a small part. Your brand is your customers’ experience when they interact withContinue reading “3 Steps for Creating a Brand that Boosts Sales”

10 Tips for Working with the Media

A pit that sits in the bottom of your stomach. The thumping beat of your heart pounding in your chest. Beads of perspiration forming above your brow. Is that what you experienced before your last media interview? Don’t sweat it. Being nervous is understandable. The media is one of the most powerful ways to communicateContinue reading “10 Tips for Working with the Media”

What is the key ingredient for effective communication plans?

  Reserach. Without it, your plan is likely to take you in the wrong direction and you’ll miss your target. What we will cover: Sections of the Strategic Communication Plan Why research is essential What to look for Where to find the info you need What to do with it now that you’ve found itContinue reading “What is the key ingredient for effective communication plans?”

When is 2-way communication necessary with employees?

For NEW information, it’s best to use 2-way communication first. This allows for feedback, dialogue, and immediate clarification if the information is misunderstood. And if your message might be perceived as “bad” news, it’s absolutely critical that you use 2-way communication to announce it. Examples of 2 way communication: town halls, staff meetings, huddles, one-on-oneContinue reading “When is 2-way communication necessary with employees?”

Media Relations: Getting Senior Leaders to Talk

It’s natural for senior leaders to clam up when faced with a Risk Communication situation. Here are some tips to help them open up. 1) Know the Concerns After you’ve identified who will influence the decision to communicate, understand that what’s going through his/her mind at that moment. Denial is a natural human reaction duringContinue reading “Media Relations: Getting Senior Leaders to Talk”

10 Tips to Begin Establishing a Culture of Performance

Is financial success important for your business? Of course, it is.  That’s “business.” I submit to you that the long-term financial success of your business lies within your ability to influence culture. A Culture of Performance is built over time.  It’s essential to have a strong foundation and then to build from there. You build yourContinue reading “10 Tips to Begin Establishing a Culture of Performance”