3 Steps for Creating a Brand that Boosts Sales

  Why do some brands fail while others flourish?  And how can you make sure that your brand helps your business grow? Let’s start first with “brand” – what is it? Is it the logo? Well, technically, yes, but that is only a small part. Your brand is your customers’ experience when they interact withContinue reading “3 Steps for Creating a Brand that Boosts Sales”

10 Tips for Working with the Media

A pit that sits in the bottom of your stomach. The thumping beat of your heart pounding in your chest. Beads of perspiration forming above your brow. Is that what you experienced before your last media interview? Don’t sweat it. Being nervous is understandable. The media is one of the most powerful ways to communicateContinue reading “10 Tips for Working with the Media”

What is the key ingredient for effective communication plans?

  Reserach. Without it, your plan is likely to take you in the wrong direction and you’ll miss your target. What we will cover: Sections of the Strategic Communication Plan Why research is essential What to look for Where to find the info you need What to do with it now that you’ve found itContinue reading “What is the key ingredient for effective communication plans?”

When is 2-way communication necessary with employees?

For NEW information, it’s best to use 2-way communication first. This allows for feedback, dialogue, and immediate clarification if the information is misunderstood. And if your message might be perceived as “bad” news, it’s absolutely critical that you use 2-way communication to announce it. Examples of 2 way communication: town halls, staff meetings, huddles, one-on-oneContinue reading “When is 2-way communication necessary with employees?”

Media Relations: Getting Senior Leaders to Talk

It’s natural for senior leaders to clam up when faced with a Risk Communication situation. Here are some tips to help them open up. 1) Know the Concerns After you’ve identified who will influence the decision to communicate, understand that what’s going through his/her mind at that moment. Denial is a natural human reaction duringContinue reading “Media Relations: Getting Senior Leaders to Talk”

10 Tips to Begin Establishing a Culture of Performance

Is financial success important for your business? Of course, it is.  That’s “business.” I submit to you that the long-term financial success of your business lies within your ability to influence culture. A Culture of Performance is built over time.  It’s essential to have a strong foundation and then to build from there. You build yourContinue reading “10 Tips to Begin Establishing a Culture of Performance”

What is the winning combination?

When you blend effective marketing with effective leadership, you have the winning combination for business success — no matter how you define success. A taste of what you’ll find here: creating a culture of performance tips for working with the media communicating change to your employees how to create a crisis comm quick start guide conflictContinue reading “What is the winning combination?”