How to Use Neuroscience to Boost Sales

Scientists have recently uncovered information about the brain that provides a keen advantage to communicators. In 2011, the Advertising Research Foundation used insights from neuroscience research to create a major shift in how we think about advertising. By measuring brain waves, sweat and heart rates, and eye movements, they were able to determine the typeContinue reading “How to Use Neuroscience to Boost Sales”

10 Secrets to Working the Room like a Sales Pro

Not everyone gets excited about business mixers, but they’re an excellent way to make new contacts and start valuable relationships. Pretend you’re the host of the event. Introduce yourself to others and introduce the people you’re speaking with to others. Make meaningful connections. Memorable, authentic connections are the key to making relationships that last. TryContinue reading “10 Secrets to Working the Room like a Sales Pro”

Too many sponsorship requests? 4 questions to simplify the decision.

Most businesses receive a lot requests to be a sponsor for an event.  So how do you choose which you should do and which you should politely decline? The key is to have a decision process aligned with your business goals. Over the years, I’ve been on both sides of this process.  Today, I receiveContinue reading “Too many sponsorship requests? 4 questions to simplify the decision.”

5 conversations to help a struggling employee

  Sometimes our employees struggle to perform at the level we need them to.  Sometimes, we can help.  Sometimes, we can’t. Here are 5 conversations to help you tell the difference. Conversation #1: Clarify expectations Once you notice a problem, don’t let it go too long before you talk about it with your employee.  ClarifyContinue reading “5 conversations to help a struggling employee”

Low employee comm scores? Here are 4 root causes.

Your employee engagement survey indicated your company isn’t communicating enough. You feel like you’re communicating, so why aren’t employees feeling the same way? Are you left wondering if you should email more often, start a newsletter, or post more news to the intranet? In most cases when employee or culture surveys indicate “poor communication,” it’sContinue reading “Low employee comm scores? Here are 4 root causes.”

3 Big Productivity Zappers

  1.  Not listening to your body Do you think more clearly and quickly in the morning or the evening?  Save the tasks that require the most concentration for the time of day that you feel most awake.  I call it “turbo mode.” There are a few hours each morning that I feel like IContinue reading “3 Big Productivity Zappers”

Developing a Leadership Philosophy

Having a written leadership philosophy can help you determine your leadership approach and serve as your compass throughout your career. We can easily get caught up in the monotony of our routine and lose sight of the leader we want to be. It may be helpful to put your leadership philosophy in a location thatContinue reading “Developing a Leadership Philosophy”

12 ways you can influence culture

You make decisions every day that contribute to the development of your company’s culture. Here are 12 ways to ensure that your company’s actions are aligned with the culture you want to create. Values – This is the place to start. Values guide the way for what you want your culture to be. Define each value by listing specific behaviors thatContinue reading “12 ways you can influence culture”

5 Steps to Establish a Culture Program

In July, we talked about Establishing a Culture of Performance. Since then, we’ve been asked for the key steps to truly affect change within an organization. Once we know where we want to go and who we want to be, how do we deliberately set out to get there? Here are the 5 steps toContinue reading “5 Steps to Establish a Culture Program”

3 Must-Haves for Risk Communication Situations

Whenever one of your audiences perceives that they may be losing something, you’re in a Risk Communication situation.  Emotions run high and things happen quickly. Pre-planning beforehand can make all the difference (and save you a lot of stress). 1) Quick Start Guide Knowing what needs to be done first is essential. Create a 1-pageContinue reading “3 Must-Haves for Risk Communication Situations”