Measuring the Business Impact of Your Internal Communication Program

Successful organizations measure internal communication programs using strategic business goals. Thanks to a growing number of tools and resources, communicators have access to more data than ever before, yet it can still be difficult to determine if the right things are being measured. To get an accurate assessment of the effectiveness of an internal communicationContinue reading “Measuring the Business Impact of Your Internal Communication Program”

Meaningful Experiences Shape Attitudes

Interactions that reach employees on an emotional level can accelerate engagement. High-performance cultures do not get that way by chance. They are built strategically and methodically through well-choreographed experiences that cultivate employee engagement. Every experience that employees have with their company contributes to their beliefs about the organization. These beliefs influence how they think andContinue reading “Meaningful Experiences Shape Attitudes”

Why You Should Think of Culture like an Ecosystem

Companies with high-performance cultures have discovered the power of a holistic approach. In high school biology class, we were taught that an ecosystem is a complex community of living things that interact with one another and with the environment around them. Each component of the system is interconnected and has a role in influencing theContinue reading “Why You Should Think of Culture like an Ecosystem”

How to Get Your Employees on Board with Change

First published by Training Magazine: https://trainingmag.com/how-get-your-employees-board-change 8 must-haves for your change communication program to evolve employee perceptions. Jessica Walter, MS, APR, Account Strategist, Internal Communication, JPL One of the most significant causes of stress for leadership during any significant organizational change is maintaining the confidence and positivity of employees. Mergers, acquisitions, shifts in leadership, relocation—you nameContinue reading “How to Get Your Employees on Board with Change”

Leveraging Employer Brand as a Recruitment Strategy

First published here: http://www.beckershospitalreview.com/human-capital-and-risk/the-best-recruitment-strategy-creating-an-employer-brand.html Tips and benefits for leveraging workforce planning that attracts candidates uniquely qualified to help your organization succeed In an era of unprecedented transformation, competition and uncertainty throughout the healthcare industry, a strong talent acquisition strategy has become essential. By starting with a solid understanding of business goals and clarity around theContinue reading “Leveraging Employer Brand as a Recruitment Strategy”

Leading like a Super Hero

  What traits come to mind when you think about super heroes?   Bravery? It takes a lot of courage to take action and to make decisions sometimes.   Heroes are often seen as compassionate too, aren’t they? They help others, they listen, they bring forward the views of the unrepresented.   Collaboration, I believe,Continue reading “Leading like a Super Hero”

4 Components of a Successful Marketing Plan

  For most people, the fun part of marketing is designing the creative – finding just the right imagery, colors, and tagline. But for your creative to truly make the impact you’re looking for, it’s best to start with a foundation in research. That’s how you increase your chances of having the WOW! Factor inContinue reading “4 Components of a Successful Marketing Plan”

5 Tips to Handle a Tough Boss

Since the release of 5 Conversations to Help a Struggling Employee, I’ve received questions about how to manage in the other direction. How do I manage a boss who seems to be struggling?   Here are 5 tips to help navigate that situation.   Determine communication style   Look for the person’s style of communicating. Do theyContinue reading “5 Tips to Handle a Tough Boss”

5 Leadership Traits I Learned from My Mom

Her name is Terry and she’s one of the most inspiring people you’ll ever have the good fortune to meet. She’ll greet you with a 1,000-watt smile, she’ll tell you like it is, and she’ll leave you feeling re-energized and ready to take on the world. She’s been an incredible leader and mentor to manyContinue reading “5 Leadership Traits I Learned from My Mom”

The Secret Combination to Unlock the Power of Your Billboard is 3-9-1

  Get more results with your billboards by following 3-9-1: 3 seconds 9 words 1 primary graphic   3 seconds   You only get about 3 seconds to communicate your message, so it’s important to be sure that your images, wording, and placement all align perfectly.   Simple is better.   Simple gets read.   SimpleContinue reading “The Secret Combination to Unlock the Power of Your Billboard is 3-9-1”