Leveraging Employer Brand as a Recruitment Strategy

First published here: http://www.beckershospitalreview.com/human-capital-and-risk/the-best-recruitment-strategy-creating-an-employer-brand.html Tips and benefits for leveraging workforce planning that attracts candidates uniquely qualified to help your organization succeed In an era of unprecedented transformation, competition and uncertainty throughout the healthcare industry, a strong talent acquisition strategy has become essential. By starting with a solid understanding of business goals and clarity around theContinue reading “Leveraging Employer Brand as a Recruitment Strategy”

Leading like a Super Hero

  What traits come to mind when you think about super heroes?   Bravery? It takes a lot of courage to take action and to make decisions sometimes.   Heroes are often seen as compassionate too, aren’t they? They help others, they listen, they bring forward the views of the unrepresented.   Collaboration, I believe,Continue reading “Leading like a Super Hero”

4 Components of a Successful Marketing Plan

  For most people, the fun part of marketing is designing the creative – finding just the right imagery, colors, and tagline. But for your creative to truly make the impact you’re looking for, it’s best to start with a foundation in research. That’s how you increase your chances of having the WOW! Factor inContinue reading “4 Components of a Successful Marketing Plan”

5 Tips to Handle a Tough Boss

Since the release of 5 Conversations to Help a Struggling Employee, I’ve received questions about how to manage in the other direction. How do I manage a boss who seems to be struggling?   Here are 5 tips to help navigate that situation.   Determine communication style   Look for the person’s style of communicating. Do theyContinue reading “5 Tips to Handle a Tough Boss”

5 Leadership Traits I Learned from My Mom

Her name is Terry and she’s one of the most inspiring people you’ll ever have the good fortune to meet. She’ll greet you with a 1,000-watt smile, she’ll tell you like it is, and she’ll leave you feeling re-energized and ready to take on the world. She’s been an incredible leader and mentor to manyContinue reading “5 Leadership Traits I Learned from My Mom”

The Secret Combination to Unlock the Power of Your Billboard is 3-9-1

  Get more results with your billboards by following 3-9-1: 3 seconds 9 words 1 primary graphic   3 seconds   You only get about 3 seconds to communicate your message, so it’s important to be sure that your images, wording, and placement all align perfectly.   Simple is better.   Simple gets read.   SimpleContinue reading “The Secret Combination to Unlock the Power of Your Billboard is 3-9-1”

How to Use Neuroscience to Boost Sales

Scientists have recently uncovered information about the brain that provides a keen advantage to communicators. In 2011, the Advertising Research Foundation used insights from neuroscience research to create a major shift in how we think about advertising. By measuring brain waves, sweat and heart rates, and eye movements, they were able to determine the typeContinue reading “How to Use Neuroscience to Boost Sales”

10 Secrets to Working the Room like a Sales Pro

Not everyone gets excited about business mixers, but they’re an excellent way to make new contacts and start valuable relationships. Pretend you’re the host of the event. Introduce yourself to others and introduce the people you’re speaking with to others. Make meaningful connections. Memorable, authentic connections are the key to making relationships that last. TryContinue reading “10 Secrets to Working the Room like a Sales Pro”

Too many sponsorship requests? 4 questions to simplify the decision.

Most businesses receive a lot requests to be a sponsor for an event.  So how do you choose which you should do and which you should politely decline? The key is to have a decision process aligned with your business goals. Over the years, I’ve been on both sides of this process.  Today, I receiveContinue reading “Too many sponsorship requests? 4 questions to simplify the decision.”

5 conversations to help a struggling employee

  Sometimes our employees struggle to perform at the level we need them to.  Sometimes, we can help.  Sometimes, we can’t. Here are 5 conversations to help you tell the difference. Conversation #1: Clarify expectations Once you notice a problem, don’t let it go too long before you talk about it with your employee.  ClarifyContinue reading “5 conversations to help a struggling employee”