5 Leadership Traits I Learned from My Mom

Her name is Terry and she’s one of the most inspiring people you’ll ever have the good fortune to meet. She’ll greet you with a 1,000-watt smile, she’ll tell you like it is, and she’ll leave you feeling re-energized and ready to take on the world. She’s been an incredible leader and mentor to manyContinue reading “5 Leadership Traits I Learned from My Mom”

The Secret Combination to Unlock the Power of Your Billboard is 3-9-1

  Get more results with your billboards by following 3-9-1: 3 seconds 9 words 1 primary graphic   3 seconds   You only get about 3 seconds to communicate your message, so it’s important to be sure that your images, wording, and placement all align perfectly.   Simple┬áis better.   Simple gets read.   SimpleContinue reading “The Secret Combination to Unlock the Power of Your Billboard is 3-9-1”

How to Use Neuroscience to Boost Sales

Scientists have recently uncovered information about the brain that provides a keen advantage to communicators. In 2011, the Advertising Research Foundation used insights from neuroscience research to create a major shift in how we think about advertising. By measuring brain waves, sweat and heart rates, and eye movements, they were able to determine the typeContinue reading “How to Use Neuroscience to Boost Sales”