3 Steps for Creating a Brand that Boosts Sales

  Why do some brands fail while others flourish?  And how can you make sure that your brand helps your business grow? Let’s start first with “brand” – what is it? Is it the logo? Well, technically, yes, but that is only a small part. Your brand is your customers’ experience when they interact withContinue reading “3 Steps for Creating a Brand that Boosts Sales”

10 Tips for Working with the Media

A pit that sits in the bottom of your stomach. The thumping beat of your heart pounding in your chest. Beads of perspiration forming above your brow. Is that what you experienced before your last media interview? Don’t sweat it. Being nervous is understandable. The media is one of the most powerful ways to communicateContinue reading “10 Tips for Working with the Media”

Build Trust and Credibility with those Affected by Crisis

These 2 are the Dynamic Duo of crisis comm. Follow their advice to the letter and thank them later. (And don’t tell brandon he’s Robin.) When you collaborate with other individuals or organizations to mitigate large, complex or ongoing crises, an important component of your communication is community involvement. Among the many facts that needContinue reading “Build Trust and Credibility with those Affected by Crisis”

What is the key ingredient for effective communication plans?

  Reserach. Without it, your plan is likely to take you in the wrong direction and you’ll miss your target. What we will cover: Sections of the Strategic Communication Plan Why research is essential What to look for Where to find the info you need What to do with it now that you’ve found itContinue reading “What is the key ingredient for effective communication plans?”