When is 2-way communication necessary with employees?

Two Young Women in Front of the Computer Talking

For NEW information, it’s best to use 2-way communication first.

This allows for feedback, dialogue, and immediate clarification if the information is misunderstood.

And if your message might be perceived as “bad” news, it’s absolutely critical that you use 2-way communication to announce it.

Examples of 2 way communication: town halls, staff meetings, huddles, one-on-one meetings

 

1-way communication is only SUPPLEMENTAL. It can reinforce your message after you’ve used 2-way communication to make your announcement.

Examples of 1-way communication: emails, letters, memos, posters, screen savers, digital displays

Published by Jessica Walter, MS, APR

Certified Professional Leadership Coach and a Senior Strategist with JPL, one of the Mid-Atlantic’s largest integrated marketing agencies, where she oversees research and strategy engagements for internal communication clients. I have 20+ years of experience leading strategic communication programs in corporate, non-profit and agency settings. I also holds the Accreditation in Public Relations (APR).

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