When you blend effective marketing with effective leadership, you have the winning combination for business success — no matter how you define success.
A taste of what you’ll find here:
creating a culture of performance
- tips for working with the media
- communicating change to your employees
- how to create a crisis comm quick start guide
- conflict resolution – it’s not about the spoon (or the socks)
- marketing messaging checklist
- how to think like your audience
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Published by Jessica Walter, MS, APR
Certified Professional Leadership Coach and a Senior Strategist with JPL, one of the Mid-Atlantic’s largest integrated marketing agencies, where she oversees research and strategy engagements for internal communication clients.
I have 20+ years of experience leading strategic communication programs in corporate, non-profit and agency settings.
I also holds the Accreditation in Public Relations (APR).
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