What is the winning combination?

When you blend effective marketing with effective leadership, you have the winning combination for business success — no matter how you define success.

A taste of what you’ll find here:

creating a culture of performance

  • tips for working with the media
  • communicating change to your employees
  • how to create a crisis comm quick start guide
  • conflict resolution – it’s not about the spoon (or the socks)
  • marketing messaging checklist
  • how to think like your audience

Published by Jessica Walter, MS, APR

Certified Professional Leadership Coach and a Senior Strategist with JPL, one of the Mid-Atlantic’s largest integrated marketing agencies, where she oversees research and strategy engagements for internal communication clients. I have 20+ years of experience leading strategic communication programs in corporate, non-profit and agency settings. I also holds the Accreditation in Public Relations (APR).

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