Basic Marketing Checklist

Daily Organizer

  1. The product / service adds genuine value to the intended customer
  2. The length of message is appropriate for the medium used
  3. The ad copy is easily understood
  4. All claims are truthful and accurate

Published by Jessica Walter, MS, APR

Certified Professional Leadership Coach and a Senior Strategist with JPL, one of the Mid-Atlantic’s largest integrated marketing agencies, where she oversees research and strategy engagements for internal communication clients. I have 20+ years of experience leading strategic communication programs in corporate, non-profit and agency settings. I also holds the Accreditation in Public Relations (APR).

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