Basic Marketing Checklist Posted byJessica Walter, MS, APRJuly 28, 2014July 29, 2014Posted inBusinessTags:ad copy, advertising, marketing The product / service adds genuine value to the intended customer The length of message is appropriate for the medium used The ad copy is easily understood All claims are truthful and accurate Share this:TwitterFacebookLike this:Like Loading... Related Published by Jessica Walter, MS, APR Speaker, Consultant, and Certified Leadership Coach View more posts